Alaska tourism industry supports governor’s action on COVID-19

Published: Nov. 19, 2020 at 4:12 PM AKST
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FAIRBANKS, Alaska (KTVF) - The Alaska tourism industry voiced support for Governor Dunleavy’s call for Alaskans to take immediate steps to prevent the spread of COVID-19.

Dunleavy had issued a series of COVID-19 Outbreak Health Orders that went into effect on November 16, 2020 -- including updated recommendations for all travelers visiting communities in Alaska that are considered on the road system.

“We launched campaigns beginning this summer, encouraging people to explore local, going out, in-state residents to come to Fairbanks, and also national campaigns. But, in all our messaging we reinforce safety and sanitization protocols -- you know, masking, social distancing, washing your hands -- because we want to keep our guests safe, our employees safe in our industry and our community, and keep our community safe. Encouraging people to do best practices is a big part of our messaging right now,” said Deb Hickok, President and CEO of Explore Alaska.

Non-resident travelers to Alaska must continue to test prior to arrival in-state and within 72 hours of departure, or show proof of a test taken, as referenced in State of Alaska’s COVID-19 Outbreak Health Order number 6. If visitors plan to visit, they are also asked to adhere to companies’ safety and sanitization protocols.

Hickok explained, “We just recently were informed that we received a grant from the Alaska Community Foundation to amplify our messaging about following safety and sanitization protocols during our COVID era. So we’ll be placing quite a bit of ads and doing digital and social media reminders to our community. It may seem like a saturation but we got really concerned as our cases were escalating here -- concerned as I said for guests, and our employees, and our community. So we are developing ads that will be released shortly.”

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