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Alaska Travel Industry Association is recipient of $10.48 million tourism grant

ATIA receives EDA grant. photo courtesy ATIA.
ATIA receives EDA grant. photo courtesy ATIA.(KTVF)
Published: Dec. 14, 2021 at 10:49 AM AKST
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FAIRBANKS, Alaska (KTVF) - Promoting travel to Alaska just got a big boost for the 2022 year and into the future. The Alaska Travel Industry Association (ATIA) was recently designated a $10.48 million grant by Governor Mike Dunleavy from the U.S. Department of Economic Development Administration (EDA).

Monday, December 10, ATIA laid out its plans for managing the grant going forward at a press conference with Governor Dunleavy and Alaska tourism businesses.

“We value and appreciate Governor Dunleavy’s leadership and his administration’s support for travel and tourism in Alaska,” said Sarah Leonard, ATIA President and CEO.

“Our industry has been shaken by the last few years, but now we are on the path to recovery. This investment in statewide tourism marketing will allow us to build on the creativity and momentum on initiatives we’ve implemented over the past few years.” said Sarah.

The Alaska Travel Industry Association works to promote the entirety of Alaska as a year-round destination place and supports the businesses that help drive tourism to the state.

Alaska’s tourism industry was stalled due to the COVID-19 pandemic resulting in major losses to the state and the small businesses that rely on out-of-state visitors. At its peak, the tourism sector was responsible for one in 10 jobs in Alaska.

The grant funding will allow for the continuation of statewide tourism promotional efforts activated during the pandemic and includes safe travel guidance in advertising, public relations, and travel trade efforts.

The Show Up for Alaska campaign, created in 2020, encouraged Alaskans to patronize local businesses and get out and explore their own backyard for vacations. It also encouraged visitors from the lower 48 states to visit Alaska.

ATIA will also be furthering its efforts to support cultural tourism and outdoor recreation opportunities in Alaska. Already in 2021, ATIA added a Cultural Enrichment Subcommittee to be more inclusive of Alaska Native and cultural stories in tourism marketing.

The Alaska Travel Industry Association is Alaska’s leading statewide nonprofit membership association for the travel and tourism industry. ATIA promotes Alaska tourism as an economic contributor while providing statewide marketing resources, education opportunities and advocacy to members.

To read more about how tourism works for Alaska visit www.AlaskaTIA.org.

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